Tips for Choosing the Appropriate Liability Insurance for Your Business

When it comes to liability insurance, the saying "you can never be too prepared" is quite meaningful. While business owners cannot predict what happens day to day or year to year, they can look into having business liability as way to give themselves peace of mind. The first step is to understand why it’s so important.The Rocky Mountain Insurance Information Association reports that more than one in two home-based business owners lack necessary insurance. Furthermore, the Independent Insurance Agents of America (IIAA) found that 4 of 10 respondents do not [...]

2019-01-01T12:00:03+00:00January 1st, 2019|

How to Maximize Subscription Marketing Efforts

According to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by consumers, there are many other types of subscriptions – such cloud computing or storage technology services – available for purchase by both consumer and business customers.According to McKinsey & Company, the online subscription industry has increased in size from [...]

2018-12-01T12:00:03+00:00December 1st, 2018|

How to Create an Effective Landing Page

When it comes to online advertising, there are many ways to reach new and existing customers for new product or service offerings. One approach is to create a landing page that emphasizes a unique or significant product launch. According to Forbes and Wordstream, the right type of landing page can increase leads by as much as 220 percent more compared to above-the-fold calls to action. Since this type of marketing is so effective, what are some attributes of an effective landing page?Why the Need for Landing PagesLanding pages are not [...]

2018-11-01T12:00:03+00:00November 1st, 2018|